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Sunday Soma Brief #25: The Google Business Profile Checklist for Service Businesses
Your Google Business Profile should do more than exist. Use this practical checklist to help local customers find, trust and contact your service business.
Elita
Aug 304 min read
Sunday Soma Brief #24: Local SEO for Small Businesses: What Actually Matters in 2026
Local SEO isn’t about stuffing city names into your website. Learn the three things that help nearby customers find, trust and choose your business.
Elita
Aug 233 min read
Sunday Soma Brief #23: Your Website Looks Good. Why Isn’t It Showing Up on Google?
A practical website audit for small business owners who want to know why customers aren’t finding, understanding or choosing their business online.
Elita
Aug 163 min read
Sunday Soma Brief #19: Owning Your Backyard (Hyper-Local SEO)
Don't ignore the clients in your own backyard. Learn how to optimize your website for hyper-local search queries to dominate your immediate service area.
Elita
Jul 192 min read
Sunday Soma Brief #12: The Summer Rush (Winning the "Near Me" Game)
Don’t let the "seasonal slump" kill your foot traffic. Use these high-impact local SEO tips to win the Google Map Pack this festival season.
Elita
May 171 min read
The Painted Tree Pivot: From a Locked Door to an Owned Digital Path
Yesterday was a gut punch for our local maker community. The sudden closure of Painted Tree locations in Naperville, Bloomingdale, and across the country has left thousands of vendors asking "what now?"
Having closed my own Chicago-area retail store, Einnim Candle Bar + Apothecary, in March 2025 to streamline my own business, I know this pivot is hard—but it’s also the key to finally owning your future. I’m offering a specialized 90-Day Brand Launch for $750 to help 10 local
Elita
Apr 163 min read
Sunday Soma Brief #7: Soma Sunday Brief: Don’t Get Asteroid-ed, lol 🤓.
What do Netflix’s latest dinosaur docuseries and your 2026 marketing strategy have in common? More than you’d think. Dive into the "clades" of digital marketing and find out why being a "Search Parent" isn't enough anymore—you need to evolve for the age of GEO.
Elita
Mar 292 min read
3 Easy (and often overlooked) Steps to Optimize Your Google Business Profile
Google Business Profile is an exceptional free tool for any business owner, but especially important for small businesses everywhere. ...
Jen
Sep 6, 20246 min read
Why Local SEO and Digital Marketing Matter—Even for Established Small Businesses
Hats off to all the small business owners out there! Running a small business is rewarding, exciting, and something you pour your heart...
Jen
Aug 21, 20245 min read
What is a Google Business Profile and Why Does a Small Business Need One?
Are you a small business owner? Check out why Google Business Profile, formerly Google My Business, a free tool, can help your business.
Jen
Jul 9, 20243 min read
Increase Your Online Shop Sales with SEO! 🚀
Who would have thought that the key to unlocking the magical doors of success for your online shop lies not in flashy graphics or fancy...
Elita
Jun 25, 20242 min read
Understanding Meta Titles and Descriptions, and the Importance of H1 Tags
In the world of websites and search engines, there are key elements that play a crucial role in optimizing a page for visibility and...
Elita
Jun 21, 20243 min read
Future-Proof Your Brand: The Sunday Soma Brief
The digital landscape has shifted. It is no longer about just "being found"—it is about being cited by the AI engines driving modern commerce. If you are still using the 2024 playbook, you are building on a foundation that is rapidly moving.
The Sunday Soma Brief is your weekly "Executive Fuel." We skip the fluff and provide the high-level strategy small business founders need to lead the Great Migration to 2026 marketing.
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