CASE STUDIES
Real Work. Clear Outcomes.
Every business featured here started with different goals, resources, and challenges. Some needed a complete digital transformation. Others needed focused support to maintain their website, improve search visibility, or make better use of the digital foundation they already had.
These case studies show how Soma Marketing adapts the work to the needs of each business. You’ll see the starting point, the strategy, the services provided, and the results or progress created through the partnership.
There’s no one-size-fits-all package or inflated promise. The focus is always on identifying the work that matters most and building a realistic plan the business can maintain.
SEO & Content Support
Local Search & Website Visibility
Paid Search & Ongoing Maintenance
Small Business Focus
What You’ll Find in Each Case Study
A quick introduction to the client, their industry, and the audience they serve.
The digital, operational, or visibility issue affecting the business.
The specific priorities and services selected for that client.
The website, SEO, GEO, content, local search, paid-search, or maintenance support Soma Marketing provided.
The measurable growth, progress, or operational improvements created through the work.
Explore the Case Studies
Start with a quick overview of each partnership. Continue down the page to read the complete case study, including the client’s original challenge, Soma Marketing’s strategy, and the work completed.
Einnim Creative Studio
Einnim Creative Studio is a mobile self-care and apothecary workshop company based in Oak Brook, Illinois.
As Soma Marketing’s founder-owned business, Einnim serves as a working example of how strategic positioning, local SEO, website structure, content, and offer development can help a small business evolve without losing its original identity.
Primary Areas of Support:
Business-model and offer positioning
Website design and page structure
Local SEO and geographic visibility
GEO and AI-search optimization
Product and workshop content
Corporate and private-event lead generation
Big Fish Aquarium Full Case Study
Big Fish Aquarium
Industry: Pet and Aquarium Retail
Location: Chicago, Illinois
Client Since: July 2024
Website: www.bigfishaquarium.com
Services Delivered:
Website redesign, brand positioning, SEO, GEO, AI-search optimization, Google Ads, Google Business Profile optimization, email marketing, e-commerce support, and website inventory management.
The Business: Chicago’s Aquatic Authority
Big Fish Aquarium is a cornerstone of Chicago’s aquarium community. The business is led by Eddie, a straight-to-the-point subject matter expert with extensive knowledge of freshwater, saltwater, specialty livestock, aquarium care, and responsible husbandry.
The brand was built around technical expertise and high-quality livestock for serious hobbyists who value knowledgeable guidance over big-box convenience.
Before working with Soma Marketing, Big Fish Aquarium operated with a limited Google Sites presence. The website supported basic local discovery but didn’t have the structure needed to support e-commerce, ongoing inventory updates, search growth, or consistent customer communication.
The Challenge: Building a Scalable Digital Storefront
Big Fish Aquarium needed a digital presence capable of supporting both its strong Chicago customer base and its growing visibility beyond the local market.
The primary challenges included:
Limited Search Visibility
The original website lacked the structure and optimization needed to compete consistently in organic search.
Fast-Moving Inventory
Freshwater and saltwater livestock inventory changes quickly. The website needed an ongoing process for keeping online availability aligned with the physical store.
Limited E-commerce Infrastructure
The existing website wasn’t designed to support a growing online catalog, customer education, product discovery, or online ordering.
Inconsistent Customer Communication
The business needed a dependable way to notify customers about livestock arrivals, dry-goods restocks, promotions, and store updates.
The Strategy: Build the Foundation, Then Maintain the Momentum
Soma Marketing developed an ongoing support system built around website visibility, product discovery, inventory accuracy, and nationwide online customer retention.
The strategy included:
Website Redesign and Reorganization
The website was rebuilt into a professional digital storefront that better reflects Big Fish Aquarium’s expertise and inventory.
Ongoing Inventory Coordination
Tri-weekly inventory updates help keep the website aligned with the store’s frequently changing livestock and product availability.
Search Optimization
SEO improvements focus on Chicago aquarium searches, freshwater and saltwater categories, aquarium services, livestock discovery, and high-intent product searches, helping position Big Fish Aquarium among the top local search results for “best local aquarium stores in Chicago.”
Weekly Email Marketing
Customer emails promote new livestock, product restocks, store updates, and timely offers.
Paid-Search Oversight
Google Ads copy and performance are reviewed regularly to ensure paid traffic remains relevant to the products and services Big Fish Aquarium offers.
Monthly Reporting
Performance reports provide a clear view of search visibility, website traffic, customer behavior, and areas requiring additional attention.
The Results: A Stronger Digital Sales and Visibility System
The partnership transformed Big Fish Aquarium’s website from a basic informational presence into an active digital storefront and customer-retention system.
Results include:
37,000+ active website users
9,000+ new users acquired through organic search
Thousands of website sessions generated through weekly email marketing
Stronger visibility across Chicago-area aquarium searches
A searchable e-commerce catalog supporting both local and broader product discovery
A repeatable system for maintaining inventory, promotions, and customer communication
Why the Work Matters
Big Fish Aquarium doesn’t need generic marketing activity. It needs a dependable digital system that can keep pace with fast-moving inventory while preserving the expertise and direct communication customers expect from the business.
Soma Marketing’s role is to maintain that system, identify the highest-priority visibility issues, and help the website support both discovery and sales.
Press Photography Network Full Case Study
Press Photography Network
Industry: Professional Photography Services
Location: Naperville, Illinois, serving the greater Chicago area
Client Since: February 2025
Website: www.pressphotographynetwork.com
Services Delivered:
Branding, website redesign, SEO, GEO, AI-search optimization, Google Ads, Google Business Profile support, and ongoing website maintenance.
The Business: Professional Photography with a Chicago Perspective
Press Photography Network is a Chicago-area photography business specializing in corporate events, conferences, trade shows, professional headshots, and videography, along with micro weddings.
The business had the technical experience and portfolio needed to compete for professional assignments, but its website and search presence weren’t communicating that authority clearly.
The Challenge: Strong Work with Limited Search Visibility
When Press Photography Network began working with Soma Marketing, the business had difficulty appearing for the searches potential clients were using to find event and professional photography services.
The primary challenges included:
Low Organic Visibility
Important service pages weren’t appearing prominently for high-intent Chicago-area searches.
Unclear Website Structure
The website needed a more organized service structure so visitors and search engines could understand the company’s specialties.
Local Search Limitations
Location and privacy concerns created issues with the Google Business Profile and local visibility.
Limited Marketing Capacity
The business needed focused improvements that could be completed within a lean monthly scope.
The Strategy: Prioritize High-Intent Services
Soma Marketing focused the work on the services most closely connected to qualified inquiries.
The strategy included:
Website and Brand Improvements
The website was redesigned and reorganized to better communicate the company’s professional experience and range of services.
Page-Level SEO
Priority pages were optimized around searches including Event Photographer Chicago, Conference and Events Photography, Professional Headshots in Chicago, and Videography Services.
Technical SEO Maintenance
Redirects, page structure, metadata, internal links, and technical issues are reviewed and corrected within the monthly maintenance scope.
Local Search Support
Google Business Profile and location signals were improved while respecting the company’s privacy needs.
The Results: Measurable Search Progress
The website has made meaningful progress from its original starting point.
Results include:
A significant improvement in average organic search position
More than 5,000 active website users
Increased visibility for Chicago-area event and photography searches
A clearer website structure for professional services
Improved local search positioning
A stronger technical foundation for future growth
Client Feedback
“Soma Marketing has been an invaluable partner in growing Press Photography Network. Their strategic approach to digital marketing has significantly increased our online visibility and engagement. The team is highly responsive, creative, and consistently delivers measurable results. Their expertise in branding and content strategy has helped elevate PPN’s presence in the industry. I highly recommend Soma Marketing to any business looking for professional, results-driven marketing support.”
Terence Guider-Shaw
Founder and Creative Director
Einnim Creative Studio Full Case Study
Einnim Creative Studio
Industry: Apothecary, Custom Fragrance and Experiential Workshops
Main Area: Oak Brook, Illinois
Established: June 2020
Status: Founder-Owned Portfolio Business
Website: www.einnim.com
Services Delivered:
Business positioning, website design, SEO, GEO, AI-search optimization, Google Ads, Google Business Profile optimization, content strategy, and conversion-focused offer development.
The Business: From Product-Based Retail to Mobile Experiences
Einnim Creative Studio was founded in June 2020 as a handcrafted apothecary and custom-fragrance business.
The brand later opened a physical retail studio in Oak Park, Illinois, where it became a destination for candle-making, self-care products, private workshops, and custom fragrance experiences.
The Oak Park storefront closed in March 2025 as Einnim transitioned into a mobile workshop and experiential business with its primary hub in Oak Brook.
Today, Einnim provides mobile self-care and apothecary workshops for private gatherings, corporate teams, community organizations, and large-scale activations.
The Challenge: Growth Was Too Dependent on Manual Production
The original retail model generated customer interest and steady transaction volume, but nearly every sale required additional physical production, packaging, shipping, or storefront labor.
The primary challenges included:
Production-Heavy Revenue
Revenue growth created a corresponding increase in manual labor.
Limited Scalability
The business couldn’t substantially increase product sales without increasing production time, supply needs, and operational overhead.
Changing Customer Behavior
The business needed to respond to growing interest in experiences, team-building programs, private workshops, and mobile services.
Geographic Transition
Closing the Oak Park storefront required repositioning the business without losing the local search visibility and brand recognition it had already built.
The Strategy: Shift from Products to Chicagoland and Surrounding Suburbs Expertise-Led Experiences
Einnim became the working proof of concept for Soma Marketing’s approach to small-business positioning and digital systems.
The strategy included:
Business-Model Refinement
The company reduced its dependence on daily retail production and placed greater emphasis on workshops, activations, corporate events, private gatherings, kits, and strategic wholesale opportunities.
Service-Based Website Structure
The website was reorganized to help visitors understand the difference between intimate gatherings, group workshops, large-scale activations, virtual events, and product-based experiences.
Local Search Expansion
Location pages and search content were developed to support visibility throughout Oak Brook, Oak Park, Naperville, Chicago, and the surrounding suburbs.
Search and GEO Content
Educational product knowledge, workshop guidance, and detailed service content were created to improve both traditional search visibility and AI-assisted discovery.
Higher-Value Offers
The website and marketing strategy shifted the conversation from individual products to complete mobile experiences and larger business-to-business partnerships.
The Results: A Leaner, Higher-Margin Business
The transition reduced operational drag while creating a clearer path toward higher-value event revenue.
Results include:
A substantial reduction in recurring retail production and fulfillment work
Gross margins approaching 90% on select business-to-business events
More than 67,000 active website users
More than 16,000 new users acquired through organic search
Continued visibility in Chicago and Oak Park while establishing stronger Oak Brook relevance
Search visibility for workshop, candle-making, self-care, and technical product-knowledge queries
A scalable mobile service model capable of supporting intimate events and activations for hundreds of participants
The Practitioner’s Perspective
Einnim remains Soma Marketing’s most direct example of the difference between generating more activity and building a better business.
The goal wasn’t simply to attract additional customers. The goal was to improve how the business earned revenue, reduce unnecessary operational drag, and create a digital presence that reflected where the company was going rather than where it had been.
Soma Marketing was built from that experience. The same principles used to reposition Einnim now inform how we help other small businesses establish clearer priorities, strengthen their digital foundations, and invest in work they can realistically maintain.
Yard Art Decor and More Full Case Study
Yard Art Decor and More
Industry: Outdoor Décor and Personalized Yard Signs
Location: Scottsburg, Indiana
Client Since: April 2025
Website: www.yardartdecorandmore.com
Services Delivered:
Branding, website redesign, SEO-informed content, e-commerce support, Google Business Profile optimization, blog direction, email marketing, and ongoing website maintenance.
The Business: A Longstanding Midwest Brand
Yard Art Decor and More has served customers since the 1980s through personalized yard signs, outdoor decorations, and custom metalwork.
For decades, the business operated through a physical storefront in Scottsburg, Indiana, building its reputation through craftsmanship, personal service, and long-term customer relationships.
The company later transitioned away from its storefront and toward an online business model.
The Challenge: Bringing a Traditional Business Online
Yard Art Decor and More had decades of customer trust and brand history, but its digital presence wasn’t fully prepared to replace the discovery and customer interaction that once happened in person.
The primary challenges included:
Limited Search Structure
The existing website needed clearer organization and stronger search signals.
E-commerce Visibility
While their Etsy shop was thriving, their website and broader digital footprint outside of Etsy were not. Products needed better structure and content to support online discovery.
Preserving the Brand’s Personality
The website needed to feel more current without losing the warmth and familiarity associated with the business.
Maintaining the Website Consistently
The business needed dependable support for routine content, promotions, and website updates.
The Strategy: Build a Maintainable Digital Presence
The work focused on strengthening the website without creating a marketing system that would be difficult for the business to sustain when business was slow.
The strategy included:
Website Redesign and Organization
The site was updated to create a clearer and more professional customer experience.
SEO-Informed Content
Website content was improved to help search engines and customers understand the products and services available.
Ongoing Maintenance
Routine website changes and content needs were addressed without pushing the business into an aggressive growth program.
The Results: A Stronger Foundation for Online Sales
The partnership helped Yard Art Decor and More transition toward a more sustainable online presence while preserving the qualities that made the business recognizable to its customers.
Results include:
A more organized and professional e-commerce website
Expanded customer reach beyond the original local storefront market
A consistent monthly content and customer-communication schedule
Continued support after the initial website transformation
A maintainable digital foundation designed around the business’s actual capacity
Why the Work Matters
Not every small business needs aggressive expansion.
For Yard Art Decor and More, success means maintaining a dependable digital presence, supporting existing customers, and remaining discoverable without creating unnecessary workload or complexity.
Need Clearer Marketing Priorities?
Your business may not need more marketing activity. It may need a clearer understanding of what’s working, what’s creating unnecessary work, and which digital improvements should come first.
Soma Marketing provides practical website, SEO, GEO, content, and paid-search support for small businesses that want a stronger digital presence without an oversized agency model.