Case Studies
Take a look at how we help small businesses win. These case studies walk you through real challenges our clients faced, how we tackled them with smart, budget-friendly strategies, and the results we achieved together. No fluff—just honest work, flexible support, and big impact. If you’re wondering what Soma Marketing can do for your business, this is a great place to start.
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Big Fish Aquariums
Industry: Pet & Aquarium Retail
Location: Chicago, IL
Client Since: July 2024
Website: www.bigfishaquariums.com
Services Delivered: Branding, Website Redesign, Rebrand Strategy, SEO + Local SEO, Google Ads, Google Business Profile Optimization
Case Study
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The Challenge
As a small, independently owned shop, Big Fish Aquarium was operating on a simple Google Sites template with no eCommerce functionality. Their online presence lacked the visibility, infrastructure, and scalability needed to support product sales or appear in search results. They needed a hands-on digital partner who understood the challenges of growing a small business in a niche market.
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Our Solution
Soma Marketing took Big Fish Aquarium through a full digital transformation:
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The Result
Big Fish Aquarium began as a passionate, community-driven local fish store in Chicago. With Soma Marketing’s support, they’ve grown into a multi-channel eCommerce brand reaching customers nationwide—while staying true to their small business roots. Today, they enjoy consistent weekly sales, greater visibility in search, and a steadily expanding base of loyal aquarium hobbyists.
Ready to Grow Like Big Fish Aquarium?
Want to see how a custom strategy like this could work for your business?
Press Photography Network
Industry: Professional Photography Services
Location: Naperville, IL
Client Since: February 2025
Website: www.pressphotographynetwork.com
Services Delivered: Branding, Website Redesign, Rebrand Strategy, SEO + Local SEO, Google Ads, Google Business Profile Optimization
Case Study
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The Challenge
Press Photography Network came to us with a mission: modernize their brand, improve visibility, and attract more of the right clients—without compromising their privacy or personal touch. Their website was outdated, their branding inconsistent, and their Google Business Profile (GBP) had major visibility issues due to location privacy concerns. They needed a full transformation—but they had a small business budget and limited time to get results.
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Our Solution
Soma Marketing took Press Photography Network through a rebrand and growth strategy designed to increase visibility, bookings, and brand clarity.
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The Result
In just a few months, Soma Marketing took Press Photography Network from page invisibility to real visibility—boosting their average search position from 90.2 to 45.4 and generating over 4,800 impressions and 53 qualified clicks. By prioritizing visibility around their most active services and running strategic local SEO and Google Ads, we helped drive stronger traffic and a clear rise in booking interest. We also resolved a Google Business Profile issue to ensure they showed up locally—without compromising privacy.
Ready to Grow Like Press Photography Network?
Want to see how a custom strategy like this could work for your business?
Yard Art Decor and More
Industry: Outdoor Decor & Personalized Yard Signs
Location: Scottsburg, IN
Client Since: April 2025
Website: www.yardartdecorandmore.com
Case Study
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The Challenge
Yard Art Decor and More has been a trusted name in outdoor décor since the 1980s, known for their custom yard signs and personalized metalwork. After decades of operating a successful brick-and-mortar store, they made the decision to close their physical location and shift entirely to ecommerce.
However, the transition came with challenges: their existing Shopify site was under-optimized, lacked clear SEO structure, and had no digital ad strategy in place. With a loyal customer base but limited online visibility, Mary needed a partner who could modernize the brand’s digital presence while honoring its longstanding Midwest legacy.
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Our Solution
Soma Marketing took Yard Art Decor & More through a full digital transformation:
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The Result
Yard Art Decor and More has been a beloved name in custom yard décor since the 1980s. With Soma Marketing’s support, they successfully transitioned from a long-standing retail shop to a fully online brand—without losing the warmth and charm that made them a local favorite.
The rebrand brought clarity, the new site improved usability, and our SEO and Google Ads strategies drove measurable growth. With stronger search visibility and increased online sales, the results spoke for themselves—leading the client to extend their contract for another full year to continue building on this momentum.
Ready to Grow Like Yard Art Decor and More?
Want to see how a custom strategy like this could work for your business?