Why AI search is changing how small businesses get discovered, and what that means for your marketing strategy. A client called me recently with some pretty exciting news. They'd just closed a deal with a company that discovered them through ChatGPT. The interesting part? The company hadn't even made it to their website when they first found them. Naturally, my client got curious. They opened ChatGPT, entered one of the top search queries in their industry, and their business

Sometimes the answer isn’t more traffic, more SEO or more ads. Here’s how I look at the numbers, challenge my first assumption and figure out what the business actually needs next.

If AI models are answering customer questions directly on the search screen, how do you capture traffic? The secret lies in Generative Engine Optimization (GEO).

If your business isn't being cited in AI Overviews, you’re invisible. Here is how to pivot to Generative Engine Optimization.

Comparing 2024 notes to this month’s GSC report is a reality check. We've moved from "Main Character" energy to Community-First Discovery.

Watching my screen flicker through inventory syncs "on its own" felt like a digital ghost had taken up residence in my office. Here is why agentic autonomy is a blessing in AI disguise.

Yesterday was a gut punch for our local maker community. The sudden closure of Painted Tree locations in Naperville, Bloomingdale, and across the country has left thousands of vendors asking "what now?" Having closed my own Chicago-area retail store, Einnim Candle Bar + Apothecary, in March 2025 to streamline my own business, I know this pivot is hard—but it’s also the key to finally owning your future. I’m offering a specialized 90-Day Brand Launch for $750 to help 10 local

Being mad at AI is like being mad at the internal combustion engine because you prefer your horse. We aren't being replaced; we’re being unburdened from the "chores" of business.

What do Netflix’s latest dinosaur docuseries and your 2026 marketing strategy have in common? More than you’d think. Dive into the "clades" of digital marketing and find out why being a "Search Parent" isn't enough anymore—you need to evolve for the age of GEO.

Ranking #1 on Google used to be the gold standard. Now? It might not even get you a single click. In Sunday Soma Brief #3, I’m diving into the 'Ghost in the Search Bar'—Google’s new AI Overviews—and why your best content is being summarized without your permission. Learn how to pivot from ranking for links to winning the citation.

Still chasing 2015 keywords? Google isn't just a list of links anymore; it is a conversation. Here is why GEO is the secret weapon your small business needs to stay relevant in the AI era and how to make sure the "answer engines" are actually citing your brand.