The No-BS Guide to Small Business Marketing
Cut the noise. Get the facts. Make a decision.
If you’re running a business, you don’t have time for a "discovery phase" that lasts three weeks. You need to know three things: What does it cost? What does it do? And how fast can it happen?
Marketing is an investment, not an expense. If it isn't driving a return, it’s a bad part—and you need to swap it out. Here is the Soma breakdown of how we get your business moving.
The "Marketing-to-English" Translator
What these terms actually mean for your bottom line.
SEO (Search Engine Optimization): This is your "Organic Traffic." It’s the work we do so you show up on Page 1 of Google without having to pay for every click. It’s a long game, but it has the highest ROI.
GEO (Generative Engine Optimization): This is "AI Word-of-Mouth." When people ask AI tools like ChatGPT or Gemini, "Who is the best specialist in town?" GEO ensures the AI points them to you. It’s about making sure your brand is the one the machines trust.
PPC/Ads (Pay-Per-Click): This is the "Turbo." You pay Google or Meta to put you at the top right now. When you stop paying, the traffic stops.
Google Business Profile: This is your digital storefront. If this isn't optimized, you’re invisible to local customers.
I know you don’t pay your mortgage with "impressions" or "engagement rates." If those clicks don't turn into invoices, they don't matter. My reporting is straight-up—no fluff to hide a bad month. If a campaign is underperforming, I’ll be the first one to tell you and the first one under the hood to fix it. I treat your marketing budget like it’s coming out of my own pocket.
The Investment Breakdown
Fixed Pricing. No Hidden "Shop Fees."
The 90-Day Marketing Roadmap
One-Time Investment | $525
Best for businesses that want the professional "blueprints" without the monthly retainer. I pull the codes on your site and your competition to give you a step-by-step repair manual you can execute yourself.
Full Digital Audit & Competitive Intel
3-Month Step-by-Step Action Plan
Targeted Keyword & Content Strategy
60-Minute Strategy Hand-off Call
The Goal: Stop guessing and start following a proven path to growth.
Common Questions & Honest Answers
1 / Do I have to sign a long-term contract?
No. I can operate month-to-month, week-to-week, year-to-year. If I'm not performing, you shouldn't be paying.
2 / When will I see a return?
The honest answer: It depends on the "Lane" we choose, but we need to be clear on what a "return" looks like. I look at marketing like a service bay. My job is to get the cars into the shop; your job is to sell the repair.
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My Job is the Lead: I am responsible for getting the phone to ring, the contact form to be filled out, and the customer to walk through your door.
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Your Job is the Conversion: Once that customer is face-to-face with you or your team, the "Marketing" is over. Success happens when my leads meet your expertise. If I bring you 50 leads and you don't close any, we need to look at the process. If I bring you 0 leads, that's on me.
3 / How fast does it happen?
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The "Fast Lane" (Ads): We pay for placement. It works as soon as the switch is flipped. I recommend this if you have the capacity to take on jobs today.
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The "High-Mileage" Lane (SEO): We are building your "equity" with Google. It takes longer (3–6 months) because we’re earned, not bought. You pay for the labor upfront so you don't have to pay for the clicks later.