Where Should We Start?
We know you’re busy. Jump straight to the strategy that fits your current goals:
The Strategic Lead: Fractional CMO Advisory
One unified strategy. One executive partner.
"You don't need a C-Suite; you need expert confidence in your decisions."
The Executive Overview
This is our flagship partnership for the business owner ready to offload the "Marketing Manager" hat. We operate as an extension of your leadership team, delivering high-level strategy without the overhead of a full-time hire. We don't just advise; we drive the engine.
Partnership Value & Deliverables
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Strategic Business Advisory: Direct mentorship designed to empower your high-growth decisions.
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Quarterly Action Planning: High-level roadmaps that eliminate second-guessing and establish clear priorities.
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Operational Clarity: Optimization of your internal workflows to ensure your backend performance mirrors your front-end growth.
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Digital Oversight: Executive governance for your website, SEO, and Google Business Profile to ensure your "Digital Engine" remains competitive.
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Campaign & Revenue Alignment: Strict fiscal accountability—ensuring every marketing dollar spent correlates directly to your business revenue goals.
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Analytics & GA4 Insights: ROI-focused reporting that clarifies the "why" behind your data, not just the "what".
Partnership Terms:
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Pricing: Custom retainer tailored to align with your specific budget.
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Foundational Phase: 12-month commitment to build and stabilize your growth engine.
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Continuity: Ongoing partnership with multi-year renewals in 3-month increments.
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Collaboration: Remote-first, high-touch executive partnership.
Flagship Sprints (90-Day Transformations)
The 90-Day Brand Launch Package
The Complete "Zero-to-Visible" Sprint | $1,375 / month
Starting a new venture or finally taking your business digital? This is our "all-hands" 3-month sprint. We don’t just give you a logo; we build a fully optimized marketing engine from the ground up. By the end of 90 days, you’ll have a professional presence that isn't just "live"—it’s actually finding customers.
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The Goal: Go from "invisible" to a fully established, lead-generating brand in one business quarter.
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What we do:
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Brand Identity & Core Messaging: We define your "voice," your visual style, and your unique selling points to ensure you stand out in the local Illinois market.
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Professional Website Design (Launch-Ready): A high-performance, mobile-first website built for current standards—optimized for both human visitors and AI search engines.
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Google Business Profile Setup & Optimization: We build and verify your "Digital Front Door" to ensure you appear in the local Map Pack for your area.
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Analytics Setup: We set up the "scoreboard" (Google Analytics & Search Console) so we know exactly which ads and pages are driving your revenue.
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Monthly Performance & Strategy Reviews: We sit down with you every 30 days to look at the data, pivot where needed, and plan your next move.
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Owner Implementation Guidance: We don't just hand over the keys; we walk you through how to use your new tools to manage your leads effectively.
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The 90-Day Strategic Rebrand
The "Modern Authority" Transformation | $1,000 / month
Is your current brand holding you back? If your website feels like 2015 and your messaging doesn't match the level of service you actually provide, it’s time to modernize. This 3-month sprint is designed for established businesses that need to refresh their image and reclaim their spot at the top of local search results.
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The Goal: Shed the "outdated" look and relaunch as a modern, high-trust leader in your industry.
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What we do:
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Basic Branding Refresh: We refine your logo, color palette, and typography to align with modern aesthetics.
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High-Performance Website Redesign: We don't just "tweak" your site—we rebuild it for speed, mobile-first conversion, and AI search engine visibility.
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SEM Setup & Management (Google Ads): We bridge the gap during the rebrand by driving targeted traffic to your new look immediately.
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Technical SEO & Analytics Migration: We ensure your historical data (Google Analytics & Search Console) moves safely to your new site so you don't lose your ranking progress.
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Google Business Profile Update: We refresh your "Digital Front Door" with new visuals and optimized business descriptions to reflect your new brand.
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Monthly Performance & Strategy Reviews: We sit down with you every 30 days to track the "re-launch" impact and adjust the strategy.
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Growth Engines
The "Low Maintenance" Plan
For the business owner who just needs a professional presence without the stress.
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Price: $350 / month
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The Goal: Keep the lights on and ensure you don’t disappear from Google.
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What you get:
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Basic Site Audit (1/mo): I check for broken links or errors.
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1 Optimized Content Page: Keeping your site fresh for Google.
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Google Business Profile: Keeping your hours and info accurate.
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Search Console Monitoring: Making sure Google can actually see you.
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Search + Conversion (Best Value)
For the business owner ready to dominate the local market.
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Price: $1,750 / month
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The Goal: Become the "first call" in your service area.
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What you get:
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Everything in "Low Maintenance & Foundation"
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Local SEO Page Builds: Specific pages to rank in different neighborhoods/towns.
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Advanced Email Marketing: Up to 5 targeted emails per week.
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Conversion Tracking: Seeing exactly where your leads are coming from.
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Google Search Console Deep-Dive: Using data to steal your competitors' traffic.
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The "Foundation" Plan
For the business that's tired of losing customers to the guy down the street.
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Price: $950 / month
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The Goal: Build a professional structure and a real search presence.
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What you get:
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Everything in Tier 1
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Full Site Audit + Website Changes: We don't just find the bugs; I fix them.
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Google Ads Management: Handling your ads (up to $500 spend).
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1 Email Campaign / month: Keeping your current customers engaged.
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Light Website Updates: Tweaking your site to look and work better.
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The Growth Engine (eCommerce & Scale)
For the business ready to turn their website into a 24/7 automated sales machine.
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Price: $2,750 / month
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The Goal: Total market capture. We aren't just getting you "clicks"; we are managing your digital storefront and driving direct revenue.
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What you get:
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Full eCommerce Management: I handle the "shop" side—inventory updates, new product uploads, and ensuring your checkout flow is seamless.
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Google Shopping & Meta Catalog Ads: Advanced ad management specifically for products, showing your items directly to people ready to buy.
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Advanced Conversion Tracking: We track every dollar. You’ll know exactly which ad, email, or search term led to a specific sale.
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Landing Page Optimization: I build and test custom pages designed to push high-margin products or services.
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The "Strategy Partner" Benefit: You get a direct line to me for monthly competitive intel. I’ll tell you what your competitors are selling and how we can beat their pricing or positioning.
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Everything in Tier 3: You still get the local SEO, the email marketing (up to 5/week), and the site health audits.
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Targeted Digital Solutions
The Strategic Roadmap
One-Time Strategy Engagement | $525
Not ready for a monthly retainer? Think of this as your "Business Blueprints." I’ll pull the codes on your site and your competition to give you a step-by-step repair manual you can execute yourself (or hand off to an assistant).
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The Goal: Stop "random acts of marketing" and get a clear, 3-month path to ROI.
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What you get:
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4-Part Strategy & Discovery: A deep dive into your specific business goals.
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Full Digital Audit & Competitive Intel: We show you exactly how the "big guys" are beating you.
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Customized 90-Day Roadmap: A week-by-week plan of action-oriented priorities.
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Targeted Keyword & Content Strategy: Knowing exactly what your customers are searching for.
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SEO & Google Business Profile Snapshot: A "no-fluff" review of your current local standing.
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Resource Toolkit & Templates: The same internal tools we use, ready for you to use on your own.
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Content Calendar & Email Direction: A 3-month outline for your messaging and campaigns.
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60-Minute Strategy Hand-off Call: We walk you through the plan so there’s zero confusion.
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Owner-Friendly Implementation Guide: A jargon-free manual for DIY execution.
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Monthly Strategy & Campaign Planning
High-Level Content Architecture | Starts at $350 / month
Have a team but lack a plan? This is for the business owner who can handle the "Publish" button but needs a professional to build the strategy, write the copy, and design the roadmap. We provide the engine; you drive the car.
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The Goal: Turn "random posting" into a strategic sales funnel with zero guesswork.
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What you get:
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Custom Monthly Content Calendar: A complete "What to Say & When" roadmap for your business.
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Social Strategy & Creative Themes: Monthly "Big Ideas" designed to move customers to action.
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2–4 Strategic Prompts per Week: We provide the exact hooks and topics tailored to your industry.
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Full Caption Writing: Professionally written copy designed to stop the scroll and drive clicks.
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Email Campaign Planning: Ready-to-send strategies for your newsletters or promotions.
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Message Alignment: Ensuring your website, social, and email are all singing the same tune.
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Light Graphic & Layout Support: On-brand visual templates or layouts for your team to use.
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Platform & Scheduling Guidance: We show you the best tools and times to post for maximum reach.
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Performance Analytics Review: A monthly look at the numbers so we can pivot what isn’t working.
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Google Business Profile (GBP) Management
Local Search Dominance | $175 / month
When customers search for you, are they finding the right info—or your competitor? This is for the business owner who wants to own their local map. We don’t just "list" your business; We optimize your profile so Google trusts you enough to put you at the top.
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The Goal: Maximize your "Map Pack" rankings and turn searchers into callers.
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What you get:
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Initial Optimization & Deep Config: We fix the "under-the-hood" settings that most owners miss.
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Ongoing Monthly Management: Keeping your profile active and healthy in the eyes of the algorithm.
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Local Search Visibility Support: Strategic updates designed to help you outrank the guy down the street.
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Data Accuracy Guard: We ensure your name, address, phone, and hours are 100% consistent (crucial for SEO).
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SEO & Engagement Enhancements: Strategic photo updates and keyword-rich business descriptions.
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Review Response Support: We provide the strategy and professional templates to help you handle customer feedback.
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Insights & Activity Summary: A monthly snapshot showing exactly how many people called or clicked from your profile.
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SEM (Paid Search) Management
Targeted Lead Generation | Starts at $175 / month
Stop waiting for traffic and start buying it. We manage the technical complexity of Google Ads so you don't waste your budget on "accidental" clicks or irrelevant searches.
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The Goal: Capture high-intent leads at the exact moment they are looking for you.
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What we do:
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Initial Account & Campaign Config: Building a foundation for high Quality Scores.
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Strategic Keyword Research: Identifying "buyer intent" words that lead to sales.
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Custom Ad Copywriting: Compelling ads designed to outshine the competition.
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Budget Stewardship: Managing your spend efficiently to ensure maximum ROI.
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Performance Monitoring: Constant adjustment of bids and targeting.
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Transparent Reporting: You’ll see exactly how many people clicked or called.
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Requirements: Minimum $200/mo ad spend paid directly to Google.
Authority Content & GEO Writing
Human-Centric Search Visibility | Starts at $300 / month
Is your website just taking up space, or is it actually speaking for you? In a world of generic AI-generated noise, local authority is your only competitive advantage. We create deep-dive, high-authority content that doesn't just rank on Google—it gets cited by AI search engines as the "Expert" source in Illinois.
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The Goal: Build a "Digital Moat" around your business with content that robots can’t replicate and customers can’t ignore.
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What we do:
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1 High-Authority Monthly Pillar: One long-form blog post or SEO landing page (1,000–1,500 words) designed to establish you as a local leader.
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GEO & Search Intent Optimization: We write specifically to satisfy both traditional search and new AI generative engines.
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Local Discovery Architecture: Content crafted to capture "near me" searches in Montgomery, Aurora, and the Fox Valley.
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Topic Research & Keyword Alignment: We find the specific questions your local customers are asking right now.
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Audience Segmentation: Tailoring the voice and message so it resonates with your specific customer base, not a generic crowd.
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Technical Implementation: We handle the metadata, formatting, and scheduled posting so your site stays fresh without you lifting a finger.
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Performance & Impact Analysis: A monthly review of how your content is driving traffic and building authority.
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Optional Velocity Add-Ons: Need to scale faster? We offer custom quotes for weekly "Expert" posts.
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eCommerce Setup & Management
Professional Storefront Solutions | $750 Onboarding + Monthly Scope
Ready to sell while you sleep? We handle the heavy lifting of building and maintaining a high-converting digital storefront. Whether you are launching from scratch or scaling an existing shop, we ensure your tech is seamless so you can focus on your products.
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The Goal: Build a frictionless shopping experience that turns visitors into repeat customers.
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What we do:
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Full Store Setup: Expert configuration on Shopify, Wix, or your preferred platform.
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Product & Category Architecture: Professional uploads and logical organization for easy browsing.
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eCommerce SEO & Page Structure: Building the technical foundation so your products actually show up in search.
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Inventory & Collection Management: Keeping your "aisles" organized and your stock levels synced.
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Order Processing Support Systems: Setting up the backend workflows that make fulfillment a breeze.
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Merchandising & Layout Support: Ongoing updates to your homepage and collections to highlight top sellers.
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Continuous Store Enhancements: We don't just "build and bolt"—we constantly tweak your site for better performance.
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Strategic Campaign Integration: Optional add-ons for email marketing and ad campaigns to drive traffic.
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Not sure where to start? Let me pull the codes.
Experience matters. Results matter more.
I’ve been where you are. As a small business owner myself, I know you don’t have time for "discovery phases" or $5k retainers that don't move the needle.
I’m a digital marketer who speaks your language. I don’t sell packages you don't need; I pull the "codes" on your site, find the leaks, and tell you exactly what it takes to win.
Hands-off partnership. Total transparency.
I treat your marketing budget like it’s coming out of my own pocket. Whether it’s a $175 precision fix or a full-scale growth engine, the goal is always the same: turning searches into invoices.
Soma Straight Talk: We specialize in SEO, GEO, and lead generation for owners who are looking for quality without the bs. We turn your digital presence into a tool that pays for itself.