Stop writing fluff and start becoming the authority. In Sunday Soma Brief #6, I’m sharing my personal pivot from technical GEO to Answer Engine Optimization (AEO). Learn how to build Entity Authority from the ground up, why 'Answer Blocks' are your new best friend, and how to make sure AI models cite your business as the definitive source.

Ranking #1 on Google used to be the gold standard. Now? It might not even get you a single click. In Sunday Soma Brief #3, I’m diving into the 'Ghost in the Search Bar'—Google’s new AI Overviews—and why your best content is being summarized without your permission. Learn how to pivot from ranking for links to winning the citation.