Sunday Soma Brief #14: The Death of the Cookie (Owning Your Data)
- Elita
- May 31
- 1 min read
The Confession: We’ve relied on "rented" audiences on Facebook and Google for too long. With third-party cookies officially dead, that "rent" just got a lot more expensive.
The Reality Check: If you don't own your customer's email or phone number, you don't own your business’s future. Relying solely on algorithm reach is a high-risk strategy in 2026. This is the core of our Marketing Straight Talk—building a foundation you actually own.
The Soma Take: Focus on First-Party Data collection.
This Week’s Execution Checklist:
The Lead Test: Visit your own website. Can a visitor give you their email in exchange for something valuable in under 5 seconds?
Clean Your List: Remove inactive subscribers so your "deliverability" stays high for those who actually care.
Direct CTA: Run one post this week that asks for an email signup instead of a "like" or "follow."
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