Are you a small business owner who believes that having a Facebook page and an Instagram account are enough to boost your online presence? Think again! In a world where digital marketing reigns supreme, having a properly functioning website and a strategic digital marketing plan is essential to stand out from the crowd.
So, grab your favorite beverage, sit back, and let me walk you through the top reasons why your small business needs more than just social media posts.
Top Reasons Why Your Small Business Needs More Than Just Social Media
Well Designed Website - User Friendly and Aesthetically Pleasing
Imagine having a salesperson working for you round the clock, never taking breaks or vacations. That's exactly what a well-designed website can do for your business. It's the digital face of your company, always ready to showcase your products and services to potential customers.
If you are like most folks, we tend to gravitate more towards businesses with a website that looks professional and is user-friendly. Guess what? So do your customers! A well-crafted website (design, aesthetics, user friendly, provides relevant information, etc) builds credibility and trust, showing that you mean serious business.
In a world where every business has a social media presence, having a unique and user-friendly website sets you apart from the competition. Be the shiny unicorn in a field of plain old horses!
Search Engine Optimization (SEO)
Search Engine Optimization is the key to making your website discoverable on search engines like Google. With the right SEO strategy, your small business can climb the search engine ranks and attract organic traffic--that means you spend nothing to get real traffic!
Digital Marketing is More Than Just Social Media Posts
Digital marketing is the cool kid on the block that everyone wants to hang out with. From social media campaigns (which are an important piece to the overall Digital Marketing "puzzle" to email marketing to paid search campaigns and more - the digital realm offers endless opportunities to reach your target audience in a variety of creative ways.
Web Analytics - Your Business' Secret Weapon
With the power of web analytics, you can track user behavior, most viewed products or services, learn how customers are getting to your website (organic search, paid search, social, email, etc) and more. Use these insights, whether it's Google Analytics, your websites analytics tools, or another source, to make data-driven decisions as opposed to "knee-jerk" or "gut" decisions.
Use web analytics to streamline and make the most out of successful marketing endeavors. For example, you run a highly successful email campaign. Why not retool that email message into a blog post, a social media post, or an informational or instructional video posted to YouTube and added to your website? The possibilities are almost endless.
Reach More Customers
Your website is your passport to the global marketplace. It opens doors to customers far beyond your social media network, helping you expand your reach and grow your business beyond local boundaries.
And, don't forget about the Social Media algorithms!!!
Even if your business has a ton of followers or subscribers, that doesn't mean your Social Media posts will reach each and every follower. After all, think about when you see a random post from a "friend" you haven't seen in your social media feed a long time. You then check out their profile and see that they post frequently.
Why haven't you seen anything from said friend in ages? You guessed it, the algorithm. If you just scrolled by that friend's posts in the past without liking, commenting, or clicking on the post, there is a good chance the algorithm will deem that friend as not as important as other people and places you do interact with regularly. Therefore, not showing their posts and activity to you.
The same is true with organic posts from your business accounts. If nobody interacts or views the posts, the chances of your followers seeing your post go down. (This works differently for paid social posts - stay tuned for our next Social Media post about Paid vs Organic Social Media).
In conclusion:
Your website is your digital megaphone to shout your brand story to the world. From the design to the content, every element of your website reflects your brand personality and values.
When combined, a properly functioning website and a robust digital marketing strategy become your ultimate marketing arsenal. They work hand in hand to drive brand awareness, generate leads, and ultimately boost your bottom line.
So, dear small business owner, it's time to level up your game and embrace the power of web design and digital marketing services. Let your website be the stunner your business deserves!
Let Soma Marketing, a boutique small business digital marketing agency, manage your small business website and digital marketing with our Advanced Plan.
Take $100 off your first two months with code WLC_100!
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